The last to embrace the Blu-ray high definition video format, Universal is poised to become the first to tie home theater with Apple’s App Store, bringing companion features to the iPhone and iPod touch.
Home Media Magazine reported Monday that Universal Studios Home Entertainment was prepared to announce the App Store-Blu-ray tie-in, with the first release, the film “Fast & Furious,” hitting stores July 28.
“For the first time, iPhone and iPod Touch users will be able to control interactive content on their Web-connected Blu-ray Disc players,” the magazine writes. “On subsequent Universal Blu-ray Disc releases coming later in the
The “Fast & Furious” App Store release will include a “Virtual Car Garage” that allows viewers to check out the movie’s vehicles in 360 degrees, and to look up car specifications.
The studio announced that future releases will also tie in to Facebook and Twitter to update friends on movie-related activites.
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